The Complete Local SEO Checklist
See how your local SEO strategy stacks up
Local SEO requires not only a strong overall SEO strategy, but a locally focused one as well.
Use the below checklist to see how solid your local SEO strategy is and identify opportunities to improve.
If at any time you feel a little overwhelmed, just talk to our Newcastle SEO Specialists.
It’s important that the content on your website reflects the fact that you are located or provide services to customers in a particular location.
If you provide glass repairs in Newcastle, it’s important to make it clear to Google that you not only repair glass, but that you repair glass for customers in and around Newcastle.
Google knows that most web searches are performed on mobile devices. With that in mind, they reward businesses that have mobile friendly websites that users will be able to easily interact with.
In order for Google and other search engines to know where your business is located, it needs to be able to verify that across a number of sources, called citations.
It’s critical to ensure your business information (Name, Address, and Phone Number) is consistent across all of your citation sources to avoid sending mixed signals to Google.
Gathering Customer Reviews
Building Local Links
Backlinks (links from other websites to yours) play a major role in determining which websites will appear first in Google.
With Local SEO, focusing link building efforts locally can provide benefits that would be difficult to obtain without a local focus.